Friday, September 10, 2010

The strange fascination with cupcakes

Am I missing something? Are cupcakes part of a healthy diet, a vital carb that I've been missing out on in Europe?

For most Brits, cupcakes are a distant memory. They remind us of birthday parties before we hit second didgets. But in America it is a whole industry. Everywhere you look there are cupcake shops. There are more cupcake boutiques in my neighbourhood than off-licences (liquor stores). In fact, I live a block away from the Magnolia Bakery, famous for featuring in Sex and The City, see http://www.youtube.com/watch?v=X5CJAXZxJXA

The photo above is taken at Dean & Deluca's, an upmarket food store that gives M&S Food a run for it's money. Actually, just after this photo was taken, I was told by a member of staff that taking photos of the cupcakes is prohibited. So, enjoy this picture I managed to smuggle out from the front line!


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